Diageo has discarded over 40 desi brands to only buy into 2 new Indian craft brands. The Brit is playing cards – rather well !
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Take a walk Johnnie, scotch #JUSTGOTHIP
How Diageo is taking Scotch down the path of sophisticated to fun, from privilege to inclusive and from stuck up to simply HIP.
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United Spirits does a Marie Kondo
How united spirits is using the konmari technique to slim down its offerings and focus on those that matter.
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